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Course Information

Introduction to Fashion Marketing (APP 105)

Term: 2011-2012 Spring

Faculty

Bonnie J HolmShow MyInfo popup for Bonnie J Holm
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Description

The course examines the fundamentals of fashion and the basic principles that govern all fashion movement and change; the history and development, organization and operation, merchandising and marketing activities, and trends in industries engaged in producing fashion; and foreign and domestic markets, as well as the distribution and promotion of fashion.